Are you finding it hard to keep up with video marketing on all the social media platforms out there? Perhaps your videos aren’t reflecting the end result you were hoping for.
Brandon Lucero, the founder of Video 4x Effect, has shared his methods for success in his new handbook.
The handbook takes Brandon’s years of experience and wraps it up into one concise resource.
He has millions of views on Facebook and Youtube, and thousands of video shares. He has made millions of dollars in sales and has had several successful product launches. He’s more than qualified to talk on the subject.
We’re lucky enough to listen.
Brandon spent 8 years in the video industry. It’s there that he started to see a disconnect between who was creating the video and the end results someone wanted to see.
Brandon decided to help businesses set up video in a way that eliminates this problem. And he’s put together a team to help with his vision.
He and his team know how to market and sell first, and how to create effective messaging to generate a large following. And not just one that’s temporary but a loyal following.
In the Video 4x Effect Handbook, Brandon explains why messaging is so important.
Ask yourself “How am I communicating in my content and sales process?”
According to the handbook, it’s all about standing for something. Your messaging should use ethical influence and persuasion in a way that’s easily processed. What sets you apart? What are your values and morals as a company? Run with that and lean into it in order to make lasting connections with an audience.
The handbook discusses what kind of content you should be putting out there and sharing.
Most businesses reach for the low hanging fruit: How-To Content.
How To Content is based on keywords, topics, and trends. It’s the idea that sharing this “valuable” information will gain a larger following because of what you’re offering.
The thing is, your competitors are offering the same information. What sets you apart is what you stand for and your mission statement as a brand.
Your mission should shine through every bit of content you’re producing. It’s not about how much content you’re sharing at once. It’s about the quality and how it aligns with your brand’s values.
Brandon and his team have mapped video content to a science.
The Video 4x Effect Handbook has everything you need to succeed in video marketing.
It will explain how to create an all-encompassing strategy for every social media platform you’re using. Every platform all in one cohesive plan.
The book will tell you how to create a team for video workflow, outsourcing, and production on any budget.
Video is such a crucial marketing tool, and you owe it to yourself and your business to fully utilize it.
Brandon Lucero took 8 years of experience and knowledge and placed it in an easily digestible resource. All so that you can succeed in this new content revolution.
One of the most popular ways to connect with an audience these days is through “How To” content. If you haven’t heard of “How To” before or don’t know what it looks like, this can take on many different forms.
The Video4x Effect Handbook maps out what it takes to monetize this form of content.
“How To” content is based on providing valuable information to your followers. It can use keywords, trends or topics.
Keywords are used for content to rank higher in search results such as those on Google. Keywords help you reach the most followers, and if used correctly can help you grow as a business.
Trends are based on content that is popular across social media platforms. It can be anything and these change rapidly.
The mistake most entrepreneurs make is thinking that giving more information and more content is the way to grow a following.
They pump out content full of keywords and make a post about every trend or topic. They try to cover all their bases and offer as much “valuable” content as possible.
But it isn’t about how much information you are sharing. All of your competitors are sharing the same tips and tricks. The same up to date posts on the trend of the moment. They’re utilizing the same keywords.
It’s about the connection you make with your audience. How do you set yourself apart? What do you stand for? What kind of messaging are you using?
The Video 4x Effect Handbook helps you answer all of these important questions.
The handbook will help you improve your messaging. You need to be authentic and unique. You need to be passionate about what you’re putting out into the world. Your values and beliefs should shine through. And it should work personally and professionally.
Video 4x helps you communicate these values in a way that’s palettable. In a way that’s easily processed by the human mind.
Rather than jumping on every bandwagon in order to produce more content, it’s about being deliberate. Write about the topics that fit with your brand and your values. If the “How To” content you’re producing doesn’t fit with your mission, why are you producing it?
How to use video effectively in a business is something many struggle with. It can be overwhelming with all the social media platforms out there.
Video 4x Effect is all about streamlining that process and combining video platforms to work together. Imagine creating one strategy that works for Instagram, Facebook and Youtube. Imagine how much time you would save.
Customers who have used the methods in the Video 4x Effect Handbook have seen an 800% increase in downloads of their podcast. Some have even generated $20k in revenue in a 3 week timespan.
So what’s the secret?
The handbook focuses on 4 pillars that support growth and impact within your business.
Pillar 1: Identify Impact and Revenue Goals
This is where you have to start in order to fix video in your business. You need to identify how your content will get you closer to making a sale or an impact on your audience. Many think more content is better. It turns out it’s what you’re putting out there, not how much.
Pillar 2: Impactful and Effective Messaging
You need to be purposeful with how you communicate in your content and sales process. Video 4x is about finding your voice as a brand and relaying that in an effective way. Stand for something and be yourself. Authenticity is important to your audience and will help form those connections. The handbook explains how to communicate what you do and how you do it in a way that’s easily processed by the human mind.
Pillar 3: Synergistic Strategy
This is one of the core values in Video 4x. It comes down to streamlining your video output. You should be using video on multiple platforms. But that doesn’t mean you need to be overwhelmed and struggling to divide your efforts between them. This pillar is all about how to combine Youtube, Instagram, Facebook, Blogs and Podcasts so that they work together. This allows you to grow all platforms at once.
Pillar 4: Make Video Handsoff for You the Entrepreneur
As entrepreneurs, it’s common to have an independent mentality about work. You want to do it all and rely on yourself for everything. But effective video marketing requires more. This pillar is all about stepping back and accepting you shouldn’t do everything yourself. Have a team for video. You can have a team for video workflow, process, outsourcing and production on any budget. The 4x Effect Handbook will show you how.
Video 4x has helped entrepreneurs overcome their video blocks. With methods based off of these simple pillars, businesses are able to flourish and grow beyond expectations.
This is a content revolution that a new generation of business owners are placing their trust in. And they’re seeing results.
It doesn’t matter if you’re trying to grow your following, increase your revenue or all of the above. Video 4x Effect’s Handbook is deliberate, succinct and effective.
Video is a powerful form of messaging. You could be missing a whole group of people in your marketing. And this is your chance to connect with them.